H-E-B has announced the opening of Joe V’s Smart Shop by H-E-B in Katy, Texas, the tenth location in the Houston region. At 55,000 square feet, the store will deliver high-quality, fresh products with an assortment that’s curated for the Katy community, said H-E-B.
“We’re excited that our Joe V’s Smart Shop store is now open to serve customers in Katy with top-quality service and selection,” said Trini Cardenas, store leader, in a statement.
The store will carry offerings in grocery and general merchandise departments, including dairy, frozen, and seasonal. The retailer strives to deliver a lower price format that emphasizes community-focused products, said H-E-B.
Some of the location features include:
• A large produce department with Texas-grown selections delivered daily and a wide assortment of fresh-cut, ready-to-serve fruits, and vegetables,
• A variety of fresh in-store cut meat, chicken, and seafood options, including $20 bundle boxes and club packs,
• A bakery featuring in-store made tortillas, bolillos, pastries, and breads,
• Sushiya offering handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more,
• An H-E-B Meal Simple selection with fresh, convenient chef-inspired meals,
• A Latino cheese selection.
To give back to the local area, the store urged community members to nominate schools within the Cypress-Fairbanks and Katy school districts deserving of donations via a social media contest. Donations totaling $30,000 to six schools were given to Robinson Elementary, Brosnahan Elementary, Thornton Junior High, McRoberts Elementary, Rhoades Elementary, and Cardiff Junior High. The winning schools, Cardiff Junior High and Brosnahan Elementary were each presented with a $10,000 gift. The other schools were gifted $2,500 each. An additional $5,000 gift was presented to Katy Christian Ministries, a social service nonprofit serving Katy and West Houston.
Continuing its expansion in the DFW Metroplex, H-E-B announced plans earlier this year to open two Joe V’s Smart Shop by H-E-B stores in Dallas. The first location that the multi-format retailer will open is outside the Houston area. One is expected to open in late summer 2024, and the other is slated to open by spring 2025.
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