Trailblazing Food Start-up Redefines Condiments with Delicious, Mess-Free Slices in Classic Ketchup and Spicy Sriracha
AUSTIN, TX (Jan. 15, 2021) – Created to usher in an exciting new age of condiments and transform your burger and sandwich game forever, entrepreneurs and Slice of Sauce founders, Emily and Cole Williams, secured a deal on season 12, episode 1211 of ABC’s Shark Tank, with guest shark and baseball player turned investor, Alex Rodriguez. Inspired by Slice of Sauce’s one-of-a-kind, perfectly portioned, and mess-free sliced condiments that deliver bold, delicious flavor and better ingredients with zero soggy buns, A-Rod agreed to an investment of $200,000 in exchange for a 15 percent stake in the business.
Perfect for anyone from burger and sandwich lovers to busy moms, sports enthusiasts, outdoor adventurers, and health-conscious foodies alike, Slice of Sauce is the first condiment in a conveniently sliced, mess-free, on-the-go form (no refrigeration required!) to enhance your favorite meals. The gluten free and vegan slices are made with the highest quality non-GMO ingredients and never any high-fructose corn syrup or artificial ingredients. It’s the most convenient and better-for-you way to amp up serious flavor for lunches, backyard BBQs, camping trips, tailgates and so much more.
“Enjoying an amazing meal is one of the ubiquitous joys we all have in common – but what I love most about food is that it allows you to be creative, use your imagination, and have fun,” said Emily. “Slice of Sauce was a direct result of experimenting in our home kitchen, which is something Cole and I cherish as a couple. It’s so exciting to see how it’s evolved into something bigger. We’re igniting a conversation about food and its boundaries, while reminding people to have a little fun. We feel incredibly lucky that Alex sees our vision for Slice of Sauce and is partnering with us on this journey. Together, we’re going to prove that slices aren’t just for cheese anymore!”
Available for pre-order in three flavors, Classic Ketchup, Spicy Sriracha and a special collaboration with Secret Aardvark Habanero Hot Sauce, Slice of Sauce was born out of cooking curiosity when Emily brushed off an old family BBQ sauce recipe that called for braising and then discarding loads of vegetables. Rather than throwing those delicious nutrient-rich veggies away, Emily decided to mix and dry them. The result was an intensely bold and flavorful slice of sauce unlike anything she had ever tasted – and friends and family wanted more. Knowing ketchup is America’s most popular condiment but is often loaded with preservatives and high-fructose corn syrup, Emily knew she could create another option with this new technique that would modernize and redefine condiments as we know them. After months of testing and development using clean, high-quality ingredients, she perfected the final recipes for Slice of Sauce. Additional details include:
- Classic Ketchup – the perfect, tangy signature addition of a tomato classic to a burger, egg sandwich or grilled cheese without the mess!
- Spicy Siracha – an exceptionally-crafted, savory layer of heat and bold umami flavor that kicks it up a notch when added to your favorite sandwich or wrap!
- Secret Aardvark Habanero Hot Sauce – born out of a special collaboration with the infamous, uniquely-flavorful hot sauce brand, a unique Caribbean/Tex-Mex hybrid made with flavorful habanero peppers and roasted tomatoes.
Slice of Sauce Classic Ketchup, Spicy Sriracha, and Secret Aardvark Habanero Hot Sauce are available for pre-order now on Slice of Sauce’s website. Each package contains 8 individual slices for $5.99. For more information, please visit www.sliceofsauce.com.
About Slice of Sauce
Slice of Sauce is a one-of-a-kind line of delicious, perfectly portioned sliced condiments that deliver bold flavor and better ingredients to enhance burgers, sandwiches and wraps with zero mess. Using the highest quality ingredients, Slice of Sauce transforms familiar sauces into a new and exciting format that is redefining condiments. All Slice of Sauce products, including Classic Ketchup and Spicy Sriracha are made with non-GMO ingredients, zero high fructose corn syrup or artificial ingredients, and are gluten free and vegan. The slices don’t require refrigeration, making them the most convenient and better-for-you way to amp up serious flavor for lunches, backyard BBQs, camping trips, tailgates and so much more. For more information, please visit www.sliceofsauce.com.
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