New York, NY (November 8, 2022) – RECOUP® Beverage is launching a new line of organic, vegan, recovery drinks at Showfields newest concept: House of Showfields in Brooklyn.
Located at 187 Kent Avenue in Williamsburg, the lifestyle discovery store invites shoppers to experience what home looks like through their eyes. The store design was inspired by the architecture of the surrounding neighborhood. A deconstructed brownstone facade welcomes guests upon entering the building. The customer journey continues room by room, beginning in The Foyer which features an immersive art installation from Ksenia Salion. Visitors can make their way through the Dining Room, Kitchen and other areas of the home, engaging with mission-driven, lifestyle brands including Recoup. Recoup beverage’s new line of USDA Organic Certified Hydration + Health drinks can be found in the wellness courtyard. The beverages come in 3 “ginger-powered” flavors and are non-GMO Project Verified, Vegan, Kosher Certified and Gluten-Free. Visitors to Showfields can sample and purchase Recoup on site. Shoppers are encouraged to shop with the Showfields Magic Wand app which unlocks exclusive IRL discounts, brand information as well as concierge-style check out.
“We are excited to partner with Showfields and give people an opportunity to try Recoup anytime the store is open. Recoup has a delicious and unique flavor profile that sets it apart from other hydration beverages and makes it a great fit for the Showfields experience” commented Susan Buckwalter Hartman, Co-Founder of Recoup. Co-Founder Siwat Siengsanaoh added “Showfields also emphasizes brands with purpose which is a great fit for us. Recoup is a certified minority-owned and female co-founded company on a mission to help people feel better and live well through plant-powered, modern remedies.”
About Recoup Beverage
Recoup Beverage Inc. was founded in 2016 by Siwat Siengsanaoh. Siwat spent the first three years of life in the hospital and went through ten major surgeries before he was twelve. His mom’s ginger-based home remedies played a big part in his recovery and were the initial inspiration for Recoup. With an MBA and Masters in Physiology, he combed through medical research to find the clinically proven dose of ginger to support workout recovery and daily wellness. Co-founder, Susan Buckwalter Hartman, joined in 2019 and their line of ginger-powered hydration + health beverages was launched in 2020. Located in New York, NY, Recoup is a certified minority-owned and female-founded company with a mission to help people feel better and live well through plant-powered, modern remedies. Recoup uses clinically proven functional ingredients including organic ginger juice and sustainably harvested, organic maple tree water. Resilience is a part of Recoup’s new sparkling hydration + health line which also includes limited edition “balance” and “defense.” More information can be found at recoupwellness.com
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About SHOWFIELDS
Launched in 2019, SHOWFIELDS is a lifestyle discovery store featuring rotating, themed curations of mission driven products, art, and events that can be found "IRL" for the first time. With stores in Manhattan, Miami and Los Angeles, SHOWFIELDS has created a unique opportunity for brands to run measurable retail campaigns in the world's most desirable retail locations.