Nona Lim, a San Francisco-based maker of better-for-you noodles, broths, and stir-fry kits, has been acquired by DDC Enterprise Limited, doing business as DayDayCook, a Hong Kong-based food brand. Both companies are woman-founded and -led and offer Asian fare.
Nona Lim launched her brand in 2014, with a mission of bringing authentic, restaurant-quality Asian foods made with fresh, clean, and local ingredients, according to the company. The brand will continue to operate as a standalone business and Nona Lim will remain CEO, involved in the company’s day-to-day business.
“I’m excited to be part of the DayDayCook family,” said founder and CEO, Nona Lim, in a statement. “We’re already working together on several innovative projects that we’ve had in development but lacked the resources internally to move forward with before now. You can expect to see Nona Lim entering new categories and departments in retail grocery, expanding our brand to better serve the growing audience of American consumers hungry for delicious, healthy quick-prep Asian food.”
DayDayCook’s meal solutions include ready-to-heat and ready-to-cook options that are offered throughout Asia. The acquisition of Nona Lim provides a U.S. brand for DayDayCook and ushers in Nona Lim’s experience and expertise in retail and online grocery, according to the Nona Lim brand.
“This acquisition is a unique opportunity for DayDayCook to reach a new audience via Nona Lim,” said DayDayCook founder and CEO Norma Chu in a statement. “Having established very strong growth in our reach and engagement across Asia, establishing a growing presence in the U.S. is an important strategic step. Nona Lim and DayDayCook are aligned in our shared vision to make the amazing Asian dishes we have loved all our lives available across the U.S., adapted to the clean ingredient formats for a healthy modern lifestyle.”