Stew Leonard's and Gelson's Markets are using Instacart's new ecommerce solutions capabilities that Instacart says makes it easier for retailers to customize their storefronts and launch shoppable campaigns.
“Our shoppers’ online experience is now just as important as our in-store experience, something my grandfather never would have fathomed when he opened Stew Leonard’s as a small dairy store in 1969,” said Jake Tavello, COO at Stew Leonard’s, in a statement. “Instacart Storefront Pro helps us manage and grow our ecommerce. The campaign builder feature helps us reach our goals–whether it’s driving purchases of specialty items like our freshly baked chocolate chip cookies or pointing customers to popular holiday items like filet mignon or lobster–by guiding us through the process and making recommendations in an intuitive, easy-to-use interface.”
Enhanced features of Storefront and Storefront Pro allow users to add dynamic content to their homepages, making it easy to showcase weekly promotions and merchandise. Users can also create custom landing pages to provide more information about the business and build shoppable campaigns that can appear across multiple online business storefronts, according to Instacart.
“In today’s competitive landscape, our retail partners want to provide an authentic and differentiated online shopping experience,” said Chris Rogers, chief business officer at Instacart, in a statement. “Our Storefront and Storefront Pro solutions give retailers the power to take control over their online presence so it reflects their brand identity and showcases their unique value. They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience, and foster stronger customer connections.”
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