In this SFA Blog post, Gretchen VanEsselstyn, SFA’s director of education, outlines the many benefits to SFA's The Basics program, taking place on October 6 and 7. This two-day intensive workshop, which covers pricing, selling, trade promotions, and more, prepares specialty food businesses to take the next step.
Related: SFA Issues Passport to Success; SFA Blog: Promotion Terms to Know.