Save Mart Companies to Leverage Smart Carts
The Save Mart Companies is expanding its partnership with Instacart which will include use of AI-powered smart carts, called Caper Carts, and FoodStorm, an order management system that powers foodservice and catering for grocery.
The Save Mart Companies will also use Instacart's Storefront Pro, bringing ecommerce capabilities with advanced advertising options to its business, according to Instacart.
- Caper Carts will roll out at select Save Mart and Lucky stores in the coming months, followed by a broader rollout later this year. The carts feature an interactive screen that engages customers, tracks spending, and incorporates a loyalty program for access to coupons and deals.
- FoodStorm, Instacart's order management system, helps streamline retailers' foodservice, perimeter offerings, and catering operations. It will roll out across Save Mart and Lucky stores. FoodStorm and Caper Cart customers can place orders for made-to-order items like fried chicken or custom cakes and pies directly on the Caper Cart screen while they shop, and receive a notification once it's ready for pickup.
- By using Storefront Pro, all three banners within The Save Mart Companies have access to ecommerce features like customizable homepage and merchandising layouts, self-serve marketing tools, analytics, a dedicated Instacart support team, and support for third-party integrations such as coupons and loyalty programs. This upgrade also unlocks access to Carrot Ads, allowing Save Mart, FoodMaxx, and Lucky to create their own retail media networks.
"Our collaboration with Instacart has significantly expanded our online presence, reinforcing these core values within our local communities," said Tamara Pattison, chief digital officer at The Save Mart Companies, in a statement. "Embracing new revenue streams through Storefront Pro offers us a solid foundation to enhance our business online. By introducing Caper Carts and FoodStorm, we're allowing customers to access what they love most about shopping online and bringing those elements into our stores. Whether it's accessing coupons and deals on the carts or easily ordering the 'farm-to-fork' foods they know and love, we're creating seamless experiences for our customers across online and in-store."