Molson Coors Beverage Co. is partnering with CKBG to distribute Superbird, a ready-to-drink tequila-based cocktail. This is Molson Coors’ first entry into the premium RTD spirits category. Superbird is expected to expand to 10 markets across the U.S. by spring 2021.
“We have clearly executed on our promise to evolve our portfolio beyond beer and moving into fast-growing RTD cocktail space with an incredible brand like Superbird only strengthens our position as a true beverage company,” said Pete Marino, president of emerging growth at Molson Coors, in a statement. “CKBG created a delicious, authentic, super-premium brand, and it equips our company, and our distributors with another high-quality option.”
“We’re thrilled to partner with Molson Coors and have a distribution network that aligns with our higher purpose,” said Joe Marchese, co-founder of CKBG, in a statement. “We’re honored to be working hand in hand with one of the best beverage companies in the world, and one that understands the high-quality standards to which we hold ourselves and our product.”
The carbonated canned beverage is 5.9 percent alcohol-by-volume and made with 100 percent blue agave tequila grown and processed in Tequila, Mexico; natural grapefruit juice; agave nectar; and sparkling water.
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Image: Molson Coors