Albertsons Companies unveiled Thursday the redesign of its Open Nature private label brand to appeal to health-conscious shoppers seeking a balanced lifestyle. The line includes foods free from additives deemed "unnecessary" by the retailer.
“Research has shown that more Americans are adopting better-for-you eating patterns as a means for protecting their long-term health and preventing future health conditions. As we continue to innovate and grow our portfolio, we want to ensure that our customers have diverse options, high-quality products, and thoughtfully chosen ingredients at accessible prices,” said Brandon Brown, SVP of own brands at Albertsons Cos, in a statement. “The expansion of our Open Nature offerings demonstrates an ongoing commitment to support the health and wellbeing of our neighbors and communities.”
Open Nature has launched 12 new plant-based products within its portfolio, including dairy-free alternatives. They include:
• Dairy-Free Coconut Yogurt Alternatives in Vanilla, Strawberry, Raspberry, and Mango
• Non-Dairy Cream Cheese Alternatives in Original and Chives & Onion
• Non-Dairy Shredded Cheese Alternative in Mozzarella and Cheddar blend
• Non-Dairy Oat Frozen Desserts in Vanilla Bean, Peanut Butter Chocolaty Chip, and Chocolaty Peanut Butter Pretzel
• Non-Dairy Almond Frozen Desserts in Cherry Maximum Fudge Moose Tracks and Caramel Macchiato
The private label now offers domestic-raised grass-fed Angus beef. The Angus cattle are pasture raised on U.S. family farms, certified humane, and free from antibiotics or added hormones.
The Open Nature brand offers more than 500 products across over 100 food and non-food categories.
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