Boise, Idaho – [January 16, 2025] – Free Spirits Beverage Company, a women-owned boutique brand based in Boise, Idaho, is leading the cultural shift toward alcohol-free living with their vibrant, handcrafted shrub cocktails. What started as a bitters-focused business has evolved into a full-service alcohol-free beverage company, catering to a growing demand for sophisticated, zero-proof options.
“Our journey began with bitters,” says Melissa Nodzu, co-founder of Free Spirits Bev Co. “Without access to an alcohol license, we started crafting shrub cocktails to teach people how to use bitters. Little did we know we were intuitively paving the way for the alcohol-free movement before it became a trend.”
Free Spirits Bev Co. specializes in alcohol-free cocktails crafted with shrubs—a combination of apple cider vinegar, macerated fruit, and botanicals. These cocktails are layered, concentrated, and designed to delight both the sober-curious and seasoned cocktail enthusiasts. Seasonal offerings like the rose-infused Cosmo and the pear-spiced ‘Luke Peary’ highlight the brand’s commitment to using fresh, locally sourced ingredients and staying connected to the rhythms of the growing season.
The alcohol-free movement has gained significant momentum in recent years, driven by Gen Z’s lower drinking rates. “It’s not just Gen Z,” Nodzu explains. “Millennials, Gen X, and even Boomers are embracing this cultural shift, normalizing not drinking while seeking high-quality, intentional options that go beyond mocktails. Free Spirits Bev Co. is here to meet that need.”
What sets Free Spirits apart is its dedication to local partnerships and sustainability. By collaborating with farmers and adapting to seasonal crop yields, the company ensures that every cocktail reflects the abundance—and challenges—of the harvest.
“Our drinks aren’t just good—they’re good for you,” Nodzu adds. “From soothing lemon balm for anxiety to ginger for digestion, the botanicals we use offer functional benefits alongside great taste.”
Free Spirits Beverage Company invites everyone to “Free Your Spirit” and join the movement redefining how we socialize, celebrate, and unwind—without alcohol.
For more information, visit www.freespiritsbevco.com
Contact: Melissa Nodzu, Co-Founder
Free Spirits Beverage Company
Email: [email protected]
Phone: (208) 440-2412