Nearly 2,000 Products Competed for the Top Specialty Food Association Award
Aurora, Illinois (May 10, 2022) – Endiro Coffee’s Uganda Bududa Bukalasi Coffee has won the new product award in the Coffee and Cocoa Category as part of the Specialty Food Association’s (SFA) 2022 sofi™ Awards, a top honor in the $170.4 billion specialty food industry. This marks the first time a Ugandan product has won this high honor.
Endiro Coffee’s Uganda Bududa Bukalasi Coffee was one of 102 winners selected by a panel of specialty food experts from nearly 2,000 entries across 53 product categories. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality, and innovation. All tastings are anonymous and are held at the Rutgers Food Innovation Center.
“We are honored that our flagship coffee has won a New Product Award,” says Cody Lorance, Co-CEO of Endiro Coffee. “As entrepreneurs, we are always looking for ways to know that our product is loved. This is one of the ultimate stamps of approval for the work done by Endiro farmers in Uganda and our roastery team in the USA and we’re very grateful.” Endiro’s Uganda Bududa Bukalasi Coffee is available online at endirocoffee.com, at our café locations and in participating retailers including Trader Joe’s.
The sofi Awards are open to members of the SFA and have been given each year since 1972. Winners will be showcased at the 2022 Summer Fancy Food Show, running June 12-14, at the Javits Center in New York City. Open only to the trade, it is the largest East Coast B2B-only specialty food and beverage show. For more information, visit specialtyfood.com.
About Endiro Coffee
Endiro Coffee was founded in 2011 in Kampala, Uganda. It is a tree-to-cup coffee company which grows coffee in Uganda, operated cafes in Uganda and the USA, and roasts for wholesales out of Aurora, Illinois. As a Certified B Corp, Endiro is committed to producing coffee in ways that are free from exploitation of people or the environment. Endiro’s vision is to end child vulnerability globally through coffee. More information, including wholesale applications, can be found at endirocoffee.com
About the Specialty Food Association
The Specialty Food Association (SFA) has been the leading trade association and source of information about the $170.4 billion specialty food industry for 70 years. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which have honored excellence in specialty food and beverage for 50 years; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today's Specialty Food Consumer research; the ecommerce enabled SFA Product Marketplace, where members showcase products and sell directly to qualified buyers; SFA Feed, the daily source for industry news, trends and new product information, and Spill & Dish: A Specialty Food Association Podcast.
Facebook: Specialty Food Association
LinkedIn: Specialty Food Association
TikTok: specialtyfoodassociation
Twitter: @Specialty_Food
Instagram: @specialtyfoodassociation
Hashtags: #FancyFoodShow #FancyFoodNYC #sofiAwards #sofiStory