BOZEMAN, MT (April 9, 2025) – Béquet® Confections, known for premium caramel made with pure ingredients, introduces its first chocolate indulgence: Béquet® Caramel Cups with Celtic Sea Salt®. Handmade in Montana with 100% natural ingredients and certified gluten-free, each caramel cup features a luscious center of Béquet® Celtic Sea Salt® gourmet caramel sauce enveloped in smooth, creamy milk chocolate.
New Béquet® Caramel Cups with Celtic Sea Salt® will satisfy the 47% of U.S. consumers who prefer chocolate with inclusions such as caramel, peanut butter, almonds, and peanuts, according to the fall 2024 report “Getting to Know Chocolate Consumers” from the National Confectioners Association (NCA). Among these options, caramel has the broadest appeal across generations.
“Our new Béquet® Caramel Cups with Celtic Sea Salt® feature the creamy, melt-in-your-mouth butter caramel that made Béquet® the number-one branded caramel in the country,” says Jon Nielsen, co-president of Béquet Confections. “We’re thrilled to introduce our inaugural chocolate product at the NCA Sweets and Snacks Expo, and we’re planning additional chocolate innovations for later this year.”
Made with all-natural, non-GMO premium ingredients, the kosher-certified Béquet® Caramel Cups with Celtic Sea Salt® are available in two-packs and a stand-up pouch. The 3.7-ounce pouch contains five individually-wrapped cups with a suggested retail price of $5.99. The 1.48-ounce two-packs are boxed 12 per display-ready carton with an SRP of $2.99.
The new innovation is already gaining momentum, as an exclusive large-format pouch rolled into all Costco stores in the U.S., Eastern Canada, and Mexico during first quarter.
Béquet Confections sources the purest ingredients available, without added preservatives, artificial colors, or artificial flavors to create the most exquisite, indulgent caramel. The company has received 12 prestigious national awards recognizing its uncompromising commitment to quality. Based in Bozeman, Montana, Béquet Confections launched in 2001 by Robin Béquet at the encouragement of friends and family who couldn’t get enough of her gourmet caramel. In 2019, Béquet Confections joined the Life is Sweet family of brands. Today, Béquet® Gourmet Caramel is found in leading grocery and club stores, online, and in thousands of specialty and gourmet shops across the country. For more information, visit www.BequetConfections.com.
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