Exciting Updates Coming Soon!
We’re reimagining the sofi™ Awards to bring you a new and improved format. Stay tuned for more information on the next submission process, which will be announced in the coming months. Keep an eye out for updates ahead of the Summer Fancy Food Show!
2024 Winners Announcement
View All 2024 Winners Learn More
What to Know About Food's Most Coveted Prize
The Specialty Food Association’s sofi™ Awards have been honoring the best in specialty food for over 50 years. Winning a sofi Award brings with it exposure to food buyers from top names in supermarkets, specialty retailers, foodservice, and distributors, as well as the press.
Food Experts and Buyers Select the sofi Winners
SFA works with the Food Innovation Center at Rutgers University (FIC) to manage the judging. Through anonymous tastings, FIC experts as well as specialty food buyers, journalists, and influencers will evaluate the product entries.
Learn more about the sofi Awards judging process.
What You Receive When You Win a sofi
- Promotion at Specialty Food Association’s Fancy Food Shows attended by thousands of food buyers from all channels:
- 2025 Winter Fancy Food Show, in Las Vegas, January 19-21, 2025
- 2025 Summer Fancy Food Show, in New York City, June 29-July 1, 2025
- 2025 Winter Fancy Food Show, in Las Vegas, January 19-21, 2025
- Inclusion in the SFA sofi Media Blitz:
- SFA Press Release promoting all winners distributed to 400+ members of the trade media
- Online galleries of winning products on specialtyfood.com (161k monthly users)
- Announcements across all SFA social media sites (Facebook, Twitter, etc.)
- SFA Press Release promoting all winners distributed to 400+ members of the trade media
- Dedicated mention in sofi Awards Collection on RangeMe
- sofi Branding Rights:
- Exclusive right to use the sofi™ logo in marketing promotion and on packaging
- sofi digital toolkit to help you promote your product
- Exclusive right to use the sofi™ logo in marketing promotion and on packaging
- sofi Trophy:
- A physical sofi trophy that you can display at your business and bring to food events where you exhibit—a recognized symbol of excellence and innovation.