Specialty syrup and flavoring maker Torani revealed Wednesday its 2024 Flavor of the Year: Torani Puremade Galaxy Syrup. The addition is the brand’s foray into "fantasy flavors," aligning with consumers’ desire for escapism and all things outer space, according to the maker.
The genesis of this futuristic, space-inspired flavor was informed by years of market research and data analysis, according to the specialty brand. The offering continues to develop the concept of “traveling with your taste buds”–which inspired the company’s 2022 and 2023 Flavor of the Year selections, Salted Egg Yolk and Toasted Black Sesame.
To ensure the taste of space was authentically represented in Puremade Galaxy Syrup, Torani reviewed a study on the molecular composition of dust clouds in space, consulting with Dr. Robin T. Garrod, professor of astronomy and chemistry at the University of Virginia who worked on this research. The study uncovered a compound amidst the molecular cloud Sagittarius B2 that also exists on earth and is known for giving raspberries their distinct taste with an aroma reminiscent of rum, according to Torani. The syrup incorporates both flavors.
“At Torani, we’re huge ‘flavor geeks’ and Puremade Galaxy Syrup is by far one of our most fun and innovative launches yet,” said Torani CEO Melanie Dulbecco, in a statement. “For nearly 100 years, we’ve harnessed our Gold Standard Process to create amazing flavors that taste just like the real thing. Undergoing this process for Puremade Galaxy Syrup unleashed our team’s creativity and flavor expertise, and we ultimately crafted a product that’s on-trend and unlike anything else on the market.”
The brand recommends pairing the flavoring with cold beverages such as energy drinks, lemonade, cold brew, sparkling water, matcha, and more.
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