Sprouts Farmers Market has launched FoodStorm, Instacart’s order management system, across the retailer’s more than 400 locations.
The system will help streamline Sprouts’ existing catering operations and modernize its holiday inventory management.
"Sprouts is committed to providing a seamless customer experience across all facets of our business, and we're thrilled to partner with our friends at Instacart to bring FoodStorm to Sprouts. This will give our customers a new and convenient way to order better-for-you meals this holiday season," said Nick Konat, president and COO of Sprouts, in a statement.
FoodStorm now powers Sprouts' "Turkey Tracker," which lets customers see where their order is in the production process. It replaces the previous system, which relied on a labor-intensive process for fulfilling in-store orders. The transition to FoodStorm's alleviates strain on team members, while offering a more seamless experience for customers as they pre-order and track their holiday orders, according to the companies.
"As the holiday season approaches, grocers brace for a surge in demand for prepared food that can increase their order volumes by up to 20 times the usual amount," said Rob Hill, general manager of FoodStorm at Instacart, in a statement. "That's why we're committed to investing in the most innovative technology solutions that will enable grocers to expand, compete, and better meet the evolving needs of their customers."
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