Schnuck Markets and Upside, a grocery technology platform, launched their co-branded mobile app on Wednesday, aimed at creating additional savings for members of the Schnucks Rewards program.
The app is designed to enhance the experience for Schnucks Rewards members and provide them with opportunities to connect with other local retailers who are also part of Upside’s digital marketplace, according to the grocer. The app pilot will be available in seven Evansville, Indiana-area stores.
Some of Upside’s retailers include Circle K, Gelson’s, Casey’s, Price Chopper, and select restaurant chains and gas stations.
“Schnucks is always looking for opportunities to provide our Schnucks Rewards members with unique programs and opportunities to save,” said Bob Hardester, Schnucks SVP/CIO and chief supply chain officer, in a statement. “Our collaboration with Upside and the launch of this co-branded app pilot in Evansville showcase our commitment to delivering value and supporting the community.”
Schnucks Rewards members will receive prompts to download the Upside app. Once registered, customers will gain access to a range of Upside offers within the Schnucks app, including deal from participating fuel and restaurant retailers. After redeeming offers, users cash out their Schnucks Rewards dollars, which are directly deposited into their Schnucks Rewards account.
“Our data proves Upside's effectiveness in attracting new loyalty sign-ups in a cost-efficient manner,” said Tyler Renaghan, Upside’s VP of grocery, in a statement. “With Schnucks, we're taking it a step further with our new co-branded app, a tool we're confident will play a pivotal role in helping the company achieve its loyalty program goals.”
Since their partnership began in October 2021, Upside and Schnucks have jointly generated more than $90 million in sales, resulting in over $20 million in incremental profit, translating to a 43 percent return on investment, according to the grocer.
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