The ShopRite of Warminster, Pennsylvania debuted Fresh to Table on Monday. The store-within-a-store concept offers fresh, on-trend foods, and meal solutions in a variety of grab-and-go formats.
Designed within the store’s existing footprint, Fresh to Table reimagines traditional produce and fresh departments to provide high-quality options and ingredients for customers looking for a one-stop shop meal experience, according to the company. These include sections with ready-to-cook items, ready-to-heat, and ready-to-eat meals.
The multi-purpose space also features foods from private label lines, such as Bowl & Basket and Wholesome Pantry.
“We are excited to launch Fresh to Table as it offers a whole new way for customers to access fresh foods and take home easy-to-prepare meals,” said Deborah Cowhey, the owner and operator of the family-owned ShopRite of Warminster, in a statement. “The store-within-a-store concept provides a wide selection of wholesome seasonal foods, an outstanding variety of products, and a convenient solution to help our customers find the meal solutions they are looking for at the best possible price.”
The foods and ingredients are curated by ShopRite chefs and procured from departments across the store, including meat, seafood, produce, and bakery.
Fresh to Table meals, snacks, and produce can also be purchased through the store’s online grocery service.
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