With the widespread availability of nonalcoholic beers, wines, and spirits, now is the golden age of nonalcoholic drinks, reports NPR.
“More than 70 new items have been launched in this space [in the last year] as consumers seek out health and wellness alternatives in their drinking routines,” said Kaleigh Theriault of NielsenIQ.
The firm’s data also indicates that the nonalcoholic market grew by over 20 percent in the last year and more than 120 percent in the last three years, now reaping a market share of nearly $400 million.
In pop culture, famous actors and influencers are leaning into the nonalcoholic market. For example, singer Katy Perry launched a nonalcoholic sparkling aperitif. At the recent World Cup hosted in Qatar, Budweiser used the zero-alcohol rule to promote Budweiser Zero, the brand’s nonalcoholic alternative.
NielsenIQ also found that 82 percent of people who buy nonalcoholic beverages also buy traditional alcoholic drinks, indicating that these items may complement each other, rather than serve as a substitute. Full Story.
As part of a move towards nonalcoholic beverage accessibility, Boisson, a national non-alcoholic beverage retailer, announced its availability on the alcohol ecommerce platform Drizly, which will facilitate the delivery of these beverages to consumers across the country. Boisson carries over 125 nonalcoholic beverage brands.
"We are thrilled to team up with Drizly and provide consumers with a convenient option to enjoy their favorite zero-proof beverages at home," said Boisson co-founder and CEO Nick Bodkins in a statement. "The demand for elevated non-alcoholic options is continuing to grow rapidly and we are looking forward to making it as seamless as possible for customers to access our expansive selection of beers, spirits, wines, aperitifs, and more."
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