Natural Grocers revealed Friday its Top Trends for 2024. To compile the list, the retailer's Nutrition Education team collaborated with its purchasing, marketing, and analytics departments.
In addition to the body and beauty care trend, the retailer identified areas relevant to the specialty food industry, including the following:
We All Get on Board with Boards. The internet has exploded with butter boards, dessert boards, snack boards, and more.
The Mediterranean Diet Stands the Test of Time. The ever-popular eating lifestyle is delicious, easy to follow, and supports health.
Replacing High Omega-6 Oils Becomes a Health Priority. High Omega-6 fatty oils are being recognized as unhealthy, prevalent in corn oil, soybean oil, and more.
Consumers Reject Lab-Grown Meat. Consumers will pass on synthetic biology used to make animal-free proteins and instead, focus on meat, poultry, dairy, eggs, and seafood raised, sourced, and processed in ways that are better for the environment, the animal, and humans.
The Battle to Define "Regenerative Agriculture" Begins. Because the term “regenerative” is unregulated, support is being called to ensure it carries true meaning.
Additionally, the retailer captured a trend called “Be a Regenivore,” which focuses on making food choices that support personal health and the health of the planet. It also means emphasizing nourishing foods that are grown by farmers and ranchers who prioritize practices that sustain and regenerate the soil, water, biodiversity, and the overall ecosystem in which they function.
"This year's trends piece incorporates an array of truly unique topics with products and practices we love. Though listed as "trends," our company has been embracing some of these practices and promoting the brands behind them, for many years," said Raquel Isely, VP of marketing for Natural Grocers, in a statement. "We hope this list also encourages folks to pause and consider how intricately our purchases and practices are connected when it comes to shaping our collective ability to thrive and flourish long-term. Plus, if you're still searching for that perfect gift, this list might inspire you with practical gifts that can support the wellbeing of that special someone, while adhering to environmentally thoughtful standards."
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