Japan will be the partner country of the Specialty Food Association’s 2024 Winter Fancy Food Show, taking place in Las Vegas, Nevada, January 21-23, 2024. Japan is the first Asian country to serve as SFA's partner country at a Fancy Food Show.
Japan External Trade Organization will debut a special Japan Pavilion at the Show that will showcase a diverse selection of gastronomic delights that reflect the culturally rich regions, artisans, and time-honored techniques from throughout Japan.
“The Specialty Food Association is very excited to partner with the Japan External Trade Organization for the 2024 Winter Fancy Food Show,” said Bill Lynch, SFA president. “Japan has an abundance of culinary treasures, and I look forward to our buying community experiencing them at the Show.”
The Japan Pavilion will feature more than 50 companies and organizations exhibiting a wide selection of Japanese food products, with an emphasis on Japan’s world-class seafood. The oceanic treasures exhibiting at the Show originate from prefectures of Japan that provide diverse seafood such as Hotate (Scallop), Hamachi/Buri (Yellowtail), and Tai (Snapper).
Additionally, A4 and A5 Wagyu beef, rice, Japanese seasonings, and sweets will be highlighted at the Show. Small artisanal farmers and purveyors will include independent exhibitors such as manufacturers of soy sauce, plant-based products, Japanese condiments and dashi, among others.
JETRO is dedicated to supporting measures that focus on expanding sales channels for Japanese food products, including seafood and aquaculture products and farmed marine products.
In preparation for the 2024 Winter Fancy Food Show, JETRO will support the promotion and expansion of sales channels for Japanese foods and products, with an emphasis on marine products, through the following initiatives.
• Business matching between sellers and prospective buyers.
• Inviting and matching buyers from countries outside of North America.
• Providing cooking demonstrations using marine products and processed marine products and tasting opportunities for buyers.
• Other active promotional activities using digital tools before and during the exhibition period.
Related: Fancy Food Show Preview: How I Buy With Pete Marczyk; Fancy Face-Off Pitch Competition Finalists Named.