Instacart launched today its third annual Giving Tuesday campaign to benefit Partnership for a Healthier America. For the first time, the grocery delivery service is joining forces with Keurig Dr Pepper, Dole Packaged Foods, and Olipop to mark the day.
For every customer dollar spent via Instacart between November 27 and December 4 on select products from these brands, Instacart and participating brands will collectively donate one serving of fruits and vegetables, up to 1 million servings, to PHA to support communities across the country.
During the week, customers are invited to shop for better-for-you products from brands aligned with the nonprofit’s mission to transform the food landscape in pursuit of health equity.
Instacart and PHA have a long-term partnership centered around a commitment to bring 10 million servings of produce to underserved communities by 2025. In support of that commitment, the donations from the Giving Tuesday campaign will help support PHA initiatives like Good Food at Home, a program that provides fresh produce to families facing access barriers to nutritious food. Through the program, families receive free produce for three months, which they can access via a stipend from Instacart Fresh Funds, offering more choice and selection to fit individual and family produce needs.
“We believe everyone should have access to nutritious food, which is why we’re proud to support PHA during the week of Giving Tuesday,” said Dani Dudeck, chief corporate affairs officer at Instacart, in a statement. “At Instacart’s core, we’re a technology company with the power to help transform and scale food access. Leading with our technology, PHA and Instacart launched food access community programs this year and found that online produce stipends help empower families to build healthy eating habits and improve food security. We’re excited to continue this important work by giving customers an easy way to shop and support families and people in need while also reaping the benefits of adding better-for-you products to their carts.”
Instacart’s annual Giving Tuesday campaigns are designed to further support our Instacart Health food access mission. Last year, Instacart launched an online food drive with Community Carts in partnership with Feeding America. During the campaign, Instacart customers contributed to local Community Carts, altogether donating more than 37,000 grocery items and essentials to more than 100 Feeding America member food banks.
Related: DoorDash Focuses on Regional Retailers; Big Brands Win Egg Price-Fixing Suit