Hannaford said Tuesday that customers will now receive free pickup on Hannaford To Go orders of $125 or more. Pickup orders that are less than $125 will include a $1.99 service fee.
The retailer has also increased time slots to pick up orders through the service by 20 percent.
“These enhancements only increase the benefits of Hannaford To Go, which already saves our customers valuable time while delivering the same high-quality, fresh items and dependable value shoppers expect from Hannaford,” said Mark Bradeen, director of ecommerce and digital marketing for Hannaford Supermarkets, in a statement. “We encourage customers who have not yet experienced Hannaford To Go to let us do the shopping for them and see for themselves just how easy, convenient, and customizable it can be.”
The fee reduction and time slot increase are part of a series of enhancements made to Hannaford To Go in recent years, according to the retailer. In 2023, Hannaford improved its pickup technology, which has reduced wait time for pickup orders by 25 percent since its launch by allowing customers to notify the store when they are on their way via text message.
Hannaford To Go launched in 2011. The service is now available at nearly all the grocer’s 187 stores throughout New England and New York.
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