Goode Partners LLC, a New York-based private equity firm, has acquired ReadyWise, the leader in emergency food preparedness. ReadyWise is a rapidly growing food brand offering ready-to-eat meal and snacking solutions serving the preparedness, outdoors, and everyday end markets with branded meals and snacks.
The existing management team will remain intact led by Morten Steen-Jørgensen as co-owner and CEO. He will be supported by Shayne Keckley, Brandon Eriksson, Dallas Smith, Tim Lawlor, Wendy Davenport, and Kerri Fuchs.
Joe Ferreira, partner of Goode, said in a statement, "We plan to continue to expand on our leadership position in the emergency food preparedness market while also accelerating growth in the outdoor recreation and everyday meals and snacks categories making ReadyWise a leading household brand."
Goode Partners has previously invested in multiple brands in the food and beverage industry, including Dave's Killer Bread, Strong Roots, and La Colombe.
Morten Steen-Jørgensen has been CEO of ReadyWise since January 2019. Prior to joining ReadyWise, Morten served as chairman of the board of Alasko Foods/Moov, chairman of the board, and board member of SteelSeries. Prior to those roles, he was president of GN Mobile/Jabra, a global provider of wired and Bluetooth headsets.
"Throughout this process, we’ve begun to develop our vision for the future of ReadyWise to be a leading CPG brand, and we're confident that Goode's participation will enable us to even further accelerate our already rapid growth,” noted Steen-Jørgensen.
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