Through October, FreshDirect is highlighting food and beverage brands that are either fall-themed or used to host events during the season. The retailer presents the products on a Halloween page on its website and features deals on social media.
“Around Halloween season, we see an uptick in frozen pizza and appetizer sales, as many customers make plans to host a scary movie night or a monster bash for the holiday,” Charlotte Myer, co-lead, merchandising at FreshDirect told SFA News Daily.
“Pumpkins, gourds, and carving kits are also consistently in high demand during this time. Customers not only love our unique, locally grown pumpkins for carving and decoration but also to cook dishes and snacks like pumpkin bread and roasted pumpkin seeds," she said.
Featured products include:
• Roberta’s Famous Original Pizza, Frozen
• Bay Baby Farms Pumpkin Sampler
• Les Chateaux All Beef Franks in a Blanket
• Savorly Cocktail Bites, Frozen
• Two Roads Brewing Company, Roadsmary’s Baby Rum Barrel-Aged Pumpkin Ale
• Assorted “spooky fruits” from Flavors by Bhumi, including Finger Limes and Local Makrut Limes
Additionally, the retailer compiled a Halloween party guide which includes private-label decorated cakes, cupcakes, and cookies; Liquid Death Sparkling Water in cans; Talia di Napoli Pizza; and Ithica Lemon Garlic Hummus.
“FreshDirect is running a seasonal savings campaign…showcasing a new list of our favorite seasonal picks each week, and FreshDirect DeliveryPass customers can choose one free item from each list. We are excited to offer all kinds of goodies as freebies through the program, including a different variety of pumpkin each week from our farm partners up at Altobelli Farms.”
Related: Shoppers Brace for Halloween Spending; Sugar Shortage Puts Candy Production at Risk
Image: FreshDirect