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BRIOCHE PASQUIER |GALAXY DESSERTS Wins New Product sofi™ Awards

FREEZER TO OVEN CHOCOLATE & CUSTARD CROISSANTS

Nearly 1,500 Products Competed for Top Specialty Food Association Awards

Richmond, California (May 18, 2021) – Our FREEZER TO OVEN CHOCOLATE & CUSTARD CROISSANTS have won the New Product award in the BAKED GOODS CATEGORY as part of the Specialty Food Association’s (SFA) 2021 sofi™ Awards, a top honor in the $158 billion specialty food industry.

Our Freezer to Oven Chocolate & Custard Croissants were one of 130 winners selected from nearly 1,500 entries across 49 product categories. Products are judged in an anonymous sampling for taste - including flavor, appearance, texture, and aroma - ingredient quality, and innovation. The sofi judging was held at the prestigious Rutgers Food Innovation Center in April following strict safety guidelines.

“We are thrilled that our Freezer to Oven Chocolate & Custard Croissants won the gold award”, says Pascal Bossard, CEO of BRIOCHE PASQUIER |GALAXY DESSERTS. “The freezer to oven technology gives to our customers the ability to change their kitchen into an authentic French Bakery within minutes. Our goal is to bring French bakery items like Croissants and Brioche to your table, and this award will help us achieve that. Plus this year, our company has been honored with 3 sofi™ Awards! We are very proud of our team for this great accomplishment, and we thank SFA for the recognition.”

The sofi Awards competition is open annually to members of the Specialty Food Association. The Awards have been given each year since 1972. They recognize extraordinary specialty food and beverage products and the people who create them.

About BRIOCHE PASQUIER |GALAXY DESSERTS 

BRIOCHE PASQUIER |GALAXY DESSERTS is part of the Brioche Pasquier group, a French family-owned manufacturer whose history started in 1936. We make brioches, pastries and desserts in France but also in our facility located in Richmond, California. Intensely committed to quality, we try and source all our ingredients from the best producers we can find. We endeavor to mitigate our environmental impact and support our community every day. Find more information about our company and our products at www.galaxydesserts.com.

About the Specialty Food Association

The Specialty Food Association (SFA), is the leading trade association and source of information about the $158.4 billion specialty food industry. Founded in 1952 in New York City, the SFA represents makers, importers, retailers, distributors, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which honor excellence in specialty food and beverage; Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report; the Product  Marketplace database, featuring specialty foods and beverages in 161 categories and sub-categories; Infinite Aisle, a new ecommerce marketplace that enables SFA Members to make buyer-maker connections and sales year-round; and Specialty Food LIVE!™, a digital marketplace experience.

BRIOCHE PASQUIER |GALAXY DESSERTS MEDIA CONTACT:

Charlotte Dubois, Marketing Manager, [email protected]

Specialty Food Association Media Contact:

PR Department, [email protected]