Belgian Boys, the woman-owned food startup bringing European treats to the U.S., has launched its toaster-ready Brioche French Toast exclusively in Target stores nationwide.
The company will place its Brioche French Toast in Target's refrigerated aisle, where customers can add it to their carts at the same time as other morning staples like eggs and yogurt.
"At Belgian Boys, we believe that when it comes to indulging, we should indulge well. Our Brioche French Toast takes what used to be a messy, time-intensive weekend pleasure and turns it into a quick and easy any-day breakfast," said Anouck Gotlib, CEO of Belgian Boys, in a statement.
Belgian Boys previously reimagined breakfast with its Original Crêpes, Belgian Waffles, and Bite-Sized Pancakes. The new Brioche French Toast can be popped in the toaster or pan-fried on the stove. Like all Belgian Boys foods, the Brioche French Toast is made with non-GMO ingredients, and does not contain palm oil, artificial flavors, or preservatives.
Brioche French Toast is launching exclusively in more than 600 Targets nationwide, and will be available at retail partners nationwide this summer.
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