The Specialty Food Association will offer the following education sessions at the Winter Fancy Food Show, taking place in Las Vegas, February 6-8. The Basics is a one-day course covering all areas of specialty food. Maker Pass sessions are short, daily sessions created for specialty food makers on a number of targeted topics. Pre-registration is required.
The Basics: The Business of Specialty Food
Saturday, February 5, 2021 - 8 a.m. - 5 p.m. Lunch Included
$99 for SFA Members, $199 for non-members
Maker Space
All of the sessions listed below are available as part of the Maker Pass, a one-price ticket of $99 for SFA members, $199 for non-members that entitles you to all six sessions.
Sunday, February 6, 2022, 9 - 10:30 a.m.
Workshop: Launch and Increase Your Online Sales
Work on your strategy and tactics for direct-to-consumer sales, build your Amazon presence, and explore new markets in this interactive session.
Sunday, February 6, 2022, 11:30 a.m. - 1:30 p.m.
Brain Trust Office Hours
For this new program, we’re inviting trusted experts to host small group discussions on specific topics. Attendees will be able to spend time at one or more of the tables, ask questions and get to know their peers in the industry.
Monday, February 7, 2022, 9 - 10:30 a.m.
Workshop: Supply Chain and Innovation
In this session, you’ll learn how to put the right elements in place for success, including procurement of supplies, transportation and warehousing, manufacturing, and more.
Monday, February 7, 2022, 11:30 a.m. - 1:30 p.m.
Panel: Solving the Supply Chain Crisis
Bring your questions to this moderated panel of experts as they tackle freight, logistics, ingredient availability, packaging, and more.
Tuesday, February 8, 2022, 9:00 - 10:30 a.m.
Workshop: Build Your Brand
What makes a brand resonate with consumers – and investors? Can you market on your product attributes or do you need something more? Work with creative agency experts as we delve into the importance of creating a compelling and authentic brand.
Tuesday, February 8, 2022, 11:30 a.m. - 1:30 p.m.
Brand “Slam”
Try out your brand ideas, learn from your peers, and get feedback from industry professionals in this interactive session.