Whole Foods stores across the U.S. recently introduced five new sustainably-caught offerings from Wild Planet, a mission-driven canned seafood company.
“We’re pleased to introduce new Wild Planet products to Whole Foods shoppers nationwide who are making more of a conscious effort to shop with sustainability in mind,” said Bill Carvalho, president and founder of Wild Planet Foods, in a statement. “Since the company’s inception, it has been our goal to spread awareness about the importance of knowing where your seafood comes from and the nutritional value canned seafood can provide, all while making it more accessible to consumers.”
Wild Planet’s five new products provide consumers with ready-to-eat low-mercury, options. They are:
• Skipjack Solid Light Wild Tuna in Pure Olive Oil
• Wild Smoked Pink Salmon in Extra Virgin Olive Oil
• Wild Smoked Mackerel Fillets in Extra Virgin Olive Oil
• Wild Pink Salmon, 3-Pack
• Wild Tuna Quinoa Salad Ready-To-Eat Meal
Roughly 34.2 percent of global fish stocks are overfished and about 22 billion pounds of food are killed and discarded due to non-selective harvesting methods, according to research from ocean conservation organization Oceana. Wild Planet uses selective harvesting methods that target just one species at a time to help eliminate bycatch, species unintentionally caught while fishing a targeted catch, according to the brand.
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