This month, Whole Foods stores across the country will stock eight products from Simpli, a Regenerative Organic Certified brand offering plant-based products including grains, oils, spices, beans, and more.
Simpli partners directly with farming communities to ethically source single-origin regenerative ingredients and brings them directly to consumers.
"Matt and I founded Simpli to create a fairer food system that restores the planet's natural resources rather than depletes them, and we can't think of a more trusted retailer to launch our new products with than Whole Foods Market," said co-founder Sarela Herrada in a statement. "With the launch of our new products, we are extremely proud to become one of the leading Regenerative Organic Certified licensed brands helping spotlight the best practices for healthy communities and the planet while providing delicious and nutrient-dense products to consumers across the United States."
Beginning in April, the brand’s new pantry items will be available nationally at Whole Foods Market as a three-month first-to-market exclusive retailer. The products include Regenerative Organic Certified Lupini Beans, Black Beans, Kidney Beans, Gigante Beans, Chickpeas, and Amaranth. The grocer will also expand the brand’s Tri-Color Quinoa and Red Quinoa.
"Whole Foods Market is deeply committed to supporting regenerative organic agriculture, and we are proud to launch Simpli's new Regenerative Organic Certified beans and amaranth exclusively in Whole Foods Market stores nationwide," says Lizette Coello, category merchant at Whole Foods, in a statement. "Simpli's current regenerative organic crops like quinoa already rotate with the beans, so now we're bringing all of these products to market together to offer our customers a broad range of Regenerative Organic Certified® ingredients."
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