Whole Foods Market is teaming up with meditation app Headspace to support consumers’ well-being this spring. The collaboration includes an IGTV recipe series, called Food for Mood; three new meditations focused on mindful shopping, cooking, and eating; and a one-month free trial of Headspace Plus.
A recent survey conducted by The Harris Poll on behalf of Whole Foods Market found that 85 percent of respondents want to take steps to improve their overall well-being. In addition, 79 percent say they want to learn to eat more mindfully.
“After a year of dramatically shifting routines and priorities, we know customers are eager to reprioritize well-being, and the beginning of spring is a great time to reset your meals and renew your mind,” said Kylie Bentley, registered dietitian and team leader for nutrition & compliance at Whole Foods Market, in a statement. “Whole Foods Market is a well-known destination for nutritious food that inspires wholesome meals. Now, together with Headspace, we are able to provide exciting tools for mindfulness.”
Customers can visit Whole Foods Market’s IGTV page to watch the first episode of the recipe series, which features recipes created by chef, food, and welfare advocate Sophia Roe and Harvard nutritional psychiatrist, chef, and author of “This Is Your Brain on Food,” Dr. Uma Naidoo.
Three more Food for Mood episodes will roll out through the end of March. Each will highlight specific ingredients and tips to inspire one of four positive moods: joyful, energized, focused, and relaxed.
“Mindful eating is so much more than just paying attention to our food—it encompasses finding joy and inspiration in our shopping, being present and intentional with our meal preparation, savoring what’s on our plate and developing a greater awareness of how it makes us feel or contributes to our well-being,” said Eve Lewis, Headspace director of meditation, in a statement. “Our goal at Headspace is to improve the health and happiness of the world, and we’re thrilled to work with Whole Foods Market to spark more inspiration and refresh our mindset around our daily routines and experiences with food.”
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Image: Whole Foods Market