Whole Foods CEO to Deliver Summer Fancy Food Show Keynote

Jason Buechel, Whole Foods Market CEO, will give the keynote address at the 68th Summer Fancy Food Show, taking place June 23-25 at the Javits Center in New York.  

The Show will be co-located with Vinexpo America, a leading trade show that for more than 20 years has been “where the wine and spirits world meets in America.” 

"Savoring the Future: A Fireside Chat with Whole Foods Market CEO Jason Buechel" will take place on the Show’s Main Stage on Monday, June 24 at 11 a.m. and will be moderated by Katie Stilo, a chef, radio host, entrepreneur, and Emmy Award-winning culinary producer and food stylist. 

In addition to talking about the future of the Whole Foods Market brand, Buechel will take part in creating a cheese board and a tasting challenge. He’ll also offer insights into the evolving landscape of the health-conscious market and discuss how Whole Foods adapts to change. 

“We believe Jason is the perfect speaker to anchor our Show programming in 2024,” said Bill Lynch, president of SFA. “Stepping into the CEO role at Whole Foods Market in 2022 amid heightened customer expectations around sustainability, high-quality products, and the in-store experience, he has steered the food and retail brand to meet and even surpass those expectations. We’re so looking forward to hearing about ‘Growing with Purpose’ from this visionary leader.”

Following Buechel’s address, another big name in food, Kristen Kish, new host of Bravo’s Top Chef and a former winner of the show, will sit down for a fireside chat on the Main Stage with Delish editor Joanna Saltz to talk ingredients and the power of locality, foodservice trends, and the world of Top Chef. 

Programming will run throughout all three days of the Summer Fancy Food Show. Attendees will have the chance to hear from Nancy Kruse, a menu-trends expert, leaders of the sustainability nonprofit Food Tank, and others.