Walmart and Sam's Club are launching the campaign, “Fight Hunger. Spark Change.” for the tenth consecutive year. The program facilitates efforts to end food insecurity across the country.
It has already generated more than $165 million and helped secure nearly 1.7 billion meals for the Feeding America network of food banks since it began. It benefits all 200 Feeding America partner food banks.
During the campaign, all sales-activated supplier donations and register donations are directed to a local Feeding America partner food bank located within a store or club community.
"Families across the U.S. are confronting the expiration of emergency support at a time when food prices are increasing and the economy remains unstable. We know we can end hunger in America, but we cannot do it alone," said Claire Babineaux-Fontenot, CEO of Feeding America, in a statement. "Feeding America is grateful for our dedicated partners at Walmart and Sam's Club. They understand the importance of fresh, nutritious food for thriving communities. Partnerships like this demonstrate what we can accomplish when we work together to achieve an America where no one is hungry."
The campaign runs online and in stores through May 8. Shoppers can support the cause in the following ways:
• For every participating product purchased in-store or online, the supplier will donate the monetary equivalent of at least one meal at Walmart and five meals at Sam's Club, up to applicable limits.
• Donate at check-out in stores, online, or through the Feeding America website.
"While we strive to expand access to healthy, affordable food year-round, the annual Fight Hunger. Spark Change. campaign allows us to come together with Feeding America to raise awareness of food insecurity and invite others to join us in our work to end hunger," said Kathleen McLaughlin, president of the Walmart Foundation, in a statement.
To kickstart this year's campaign, Walmart invested $2 million, most of which will support food banks in communities with the highest rates of food insecurity and racial disparities.
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