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Walmart Platform Helps Customers Shop 'Better'

Specialty Food Association

Walmart has created Built for Better, an online shopping destination that helps customers discover items that promote personal well-being and reducing the impact on the environment, according to the retailer.

The Built for Better – For You products either meet Walmart’s “Great for You” standard (which highlights food options that meet criteria informed by the latest nutrition science & authoritative guidance) or independent standards that recognize products made without materials or ingredients like parabens and phthalates.

Products that are eligible for the Built for Better—For the Planet meet independent standards that recognize one or more environmental benefits—like products that are responsibly-sourced or products designed for a lesser impact on climate.

“This announcement is just one component of Walmart’s greater sustainability strategy and our commitment to become a regenerative company — one dedicated to placing nature and humanity at the center of our business practices,” said Jane Ewing, senior vice president, sustainability at Walmart, in a statement. “Our efforts prioritize people and the planet by aiming to source responsibly, eliminate waste and emissions, sell sustainable products and protect and restore nature.”

Related: Walmart Tests Autonomous Vehicle DeliveryWalmart, Meredith Corp. Offer Ecommerce Experience.

Image: Walmart

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