Walmart Launches 2024 Open Call

Walmart began accepting applications recently for its eleventh annual Open Call event, inviting domestic small business owners and entrepreneurs to apply for the opportunity to pitch their products to be sold through Walmart or Sam's Club.

Open Call is part of the retailer’s $350 billion commitment to strengthening U.S. manufacturing by sourcing shelf-ready products that are made, grown, or assembled in the U.S., said the company. This year’s event will take place September 24 and 25, leading up to Manufacturing Month in October.

The company’s largest sourcing event, Open Call included more than 1,000 participants last year, representing more than 700 businesses from all 50 states. Entrepreneurs who earn a "golden ticket"—signifying a deal for Walmart to sell their products on its shelves or online—reach new customers, facilitating growth. Finalists also participate in mentoring sessions with Walmart leaders and customers in addition to a one-on-one pitch meeting with merchants.

Shoppers also say they want more domestic products: a survey from Walmart found that over 86 percent of customers say it is important for retailers to carry U.S.-made goods.

Applications are open through July 15.