Walmart has launched a new beef brand, McClaren Farms, which is the first of its end-to-end angus beef supply chain program. The new line, available through a collaboration with fourth-generation rancher, Bob McClaren of Prime Pursuits, has rolled out to nearly 500 stores across Alabama, Florida, Georgia, Mississippi, and South Carolina.
The new innovation aims to deliver quality beef options to Walmart customers while also meeting heightened demand for added transparency and sustainability, said the retailer.
“The grocery business is always changing, and customers’ expectations are higher than ever,” said David Baskin, vice president of meat at Walmart, in a statement. “Our end-to-end angus beef supply chain is an industry-leading innovation that allows us to deliver high-quality angus beef, like McClaren Farms, to our customers.”
All McClaren Farms beef products are U.S. rancher raised with no hormones added and include a selection of specialty items like USDA Choice Angus Filet Mignon, T-Bone, Porterhouse, Ribeye, Short Ribs, and Chuck Roast.
“No bigger paradigm change has taken place in the beef industry than what is happening with Walmart bringing truly high-quality, all-natural, no-hormones-added black angus beef to its customers. This bold vision gives Walmart a special place at the table by contributing to the most enjoyable and memorable moments in the lives of its customers,” said Bob McClaren, in a statement.
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