Walmart Attracts High-Income Shoppers

"We're seeing higher engagement across income cohorts, with upper-income households continuing to account for the majority of the share gains," said Walmart CFO John David Rainey during an earnings call, Thursday. The retailer found that, as higher prices persist at retail, it is gaining higher-income shoppers with household incomes of at least $100,000, reports Fox Business.

In April, inflation increased by 3.4 percent from the same time last year, down from its 9.1 percent peak during the pandemic, but remaining stagnant from last summer, according to Federal Reserve data.

Faced with persistent inflation, the retailer now focuses on offering convenient solutions to gain a larger share of higher-income shoppers.

"We are not just a play for value anymore," said Rainey. "And convenience matters to someone irrespective of what your payback is, irrespective of what your income level is. And we expect that to be durable. We don't expect that to change."

Walmart CEO Doug McMillon agreed with the movement on the earnings call, adding that, although the company has been known for its lower prices, an effective strategy no matter the economic environment is emphasizing convenience. Full Story