Wakefern Launches Retail Media Network

Wakefern Food Corp. recently launched Wakefern Media Exchange, an omnichannel retail media network that helps brands maximize their advertising investments across onsite and offsite media channels, said the co-op.

Wakefern Media Exchange offers advertisers the opportunity to showcase products and customized messaging. By consolidating onsite and offsite media into one platform, Wakefern Media Exchange helps brands build integrated advertising strategies across channels, said Wakefern.

"We're excited to unveil our new omnichannel retail media network powered by Inmar Intelligence," said Ranjana Choudhry, VP of advertising at Wakefern, in a statement. "Our focus is always on understanding and exceeding our customers’ expectations, and Wakefern Media Exchange enables us to connect advertisers with customers in a way that enhances their shopping experience. With Inmar Intelligence's self-service ad technology, we're also streamlining the advertiser experience and unlocking opportunities for brands of all sizes to connect with shoppers in a controlled and transparent way."

The platform also includes Inmar's self-service Offer Media tool within the user interface, allowing brands to quickly launch offsite media campaigns, and drive digital coupon awareness. The tool simplifies the campaign setup process by pulling in offer details and auto-generating certain aspects of the campaign.

 “We’ve had the pleasure of powering digital coupons and offsite media solutions with Wakefern for years and we are now bringing together an ecosystem for the shopper that will make it faster, better, and easier to help them find what they need and save when they need it both in-store and online,” said Spencer Baird, CEO of Inmar Intelligence in a statement.