Vejii, a North American online marketplace for plant-based and sustainable products, has entered into a share purchase agreement to acquire Vedgeco USA Inc., an online business-to-business wholesale platform for plant-based products.
"VEDGEco launched as one of the first online wholesale platforms dedicated to providing restaurants and independent grocers with a large selection of high-quality plant-based options," said Kory Zelickson, CEO of Vejii, in a statement. "This meant that small business owners could gain access to a large selection of plant-based products and ingredients without the requirements that typical larger national distributors have in place, such as large minimum order sizes."
The transaction will augment Vejii's offering of plant-based brands, which have, to date, through ShopVejii.com and VeganEssentials.com, leveraged Vejii's platform for sales, marketing, and order fulfillment and distribution across the U.S. and Canada via Vejii Fulfillment Services, according to the companies.
The transaction is expected to drive synergies across purchasing, customer service, technology, and logistics for Vejii and Vedgeco. Vejii will also be able to leverage Vedgeco's existing facilities in Hawaii, Northern California and Georgia, while providing Vedgeco with access to its facilities in Texas, Wisconsin, and its soon-to-be operational third-party logistics operation in Southern California.
Related: Report: Mergers, Acquisitions to Increase; Emmi Roth Acquires Athenos Feta Brand.