Veeve, a technology startup, announced a partnership, Friday, with Albertsons to make its Smart Carts available in select supermarkets across the U.S. Later this year, shoppers will be able to use these AI-powered carts to skip the checkout line.
“We’re thrilled to partner with Albertsons Cos. to deliver a personalized in-store shopping experience. This deployment is an important and inevitable next step in connecting the consumer’s e-commerce activity with a totally new, digitally driven in-store shopping experience,” said Shariq Siddiqui, Veeve’s co-founder and CEO, in a statement. “Working with Albertsons Cos., we are building a link between multiple consumer channels and the brands they trust while keeping customer loyalty central to the experience.”
These carts personalize the shopper’s experience by integrating with the Albertsons loyalty program. The touchscreen provides a running total for scanned in-cart items and comes equipped with a built-in scale to easily purchase produce.
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