Spudsy, the brand known for creating crunchy, plant-based snacks with upcycled sweet potatoes, is bringing its latest innovation, Sweet Potato Fries, to Whole Foods Markets this month.
The placement follows Spudsy's latest round of funding with KarpReilly and Stage 1 Fund, which has allowed them to ramp up production and increase their offerings at the grocer. As a result of its product expansion into Whole Foods Market stores, Spudsy will be able to extend its goal of saving imperfect sweet potatoes in 2022.
With this being its second product line available at the retailer, Spudsy is giving shoppers more ways than ever to #SaveTheSpud. Each fry is made with the brand's signature sweet potato flour, which is created from sweet potatoes that typically end up in landfills due to minor flaws related to shape, size, and color.
"Whole Foods Market is an ideal retail relationship to have our flavorful, better-for-you snacks available at," said Ashley Rogers, CEO of Spudsy, in a statement. "Consumers go to Whole Foods Market to find offerings that are delicious, quality, and innovative and having our line of product expand at this store is an exciting next step for our brand." This line is vegan, non-GMO, gluten-free, and grain-free and comes in Hot Fry, and Vegan Ranch flavors.
Related: MOM's Debuts Upcycled End Cap; Q&A With Upcycled Food Association’s Graham.