United Airlines has announced a new club concept at Denver International Airport designed for travelers wanting to grab a snack or drink on the way to their flight.
The format comes on the heels of United opening new club locations in Newark Liberty International Airport in New Jersey and Phoenix Sky Harbor International Airport, revealing the company’s goal to create a quick and efficient bespoke club experience when flying, according to the company.
The market-style, grab-and-go club features non-alcoholic drinks, premium snacks, and a place to order a favorite barista-made coffee beverage. The new club occupies a smaller footprint than a traditional United Club.
"United Club Fly is all about elevated convenience. We know there are times when our members are in a hurry and use our clubs to sneak a quick drink or snack, so we've created this new format to make it easy for them to do that without sacrificing an upscale club environment," said marketing and loyalty VP and MileagePlus President, Luc Bondar, in a statement. "In Denver, more than two-thirds of our customers are connecting to other places, making it the ideal city to introduce this concept."
The club allows the traveler to scan their boarding pass at entry gates, select their desired food and drink items, and leave without having to scan or wait at checkout.
United Club members, travelers in premium cabins flying internationally, and United Club one-time pass holders will have access to the new United Club Fly.
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