Unilever has entered into an agreement to acquire the frozen Greek yogurt brand Yasso in the U.S.
The acquisition aligns with Unilever Ice Cream Business Group’s “premiumization” strategy, where it seeks out high-quality offerings for its portfolio, according to the company. Yasso joins other premium brands including Ben & Jerry’s, Magnum, and Talenti.
“I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment,” said Matt Close, president of ice cream at Unilever, in a statement. “This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”
Yasso’s products provide an on-the-go, indulgent frozen snack option with 150 calories or less.
"We are forever grateful for the team members, consumers, and business partners who supported us along this entrepreneurial journey. With Unilever, we have selected the best partner in the world, who believes in Yasso's vision and purpose of spreading joy to consumers everywhere,” said Yasso co-founders Amanda Klane and Drew Harrington, in a statement.
The transaction is expected to close in the third quarter of 2023, subject to regulatory approvals and closing conditions.
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