United Natural Foods, Inc. is expanding its Wild Harvest private-label organic produce line with more than 40 new offerings, including bagged apples, russet and sweet potatoes, oranges, mangoes, limes, avocados, tomatoes, broccoli, cabbage, and iceberg and romaine lettuces. All new items will be launched with Wild Harvest’s purple branding and a USDA Organic Certified label.
“Reaction to the Wild Harvest organic produce rollout has been exceptionally positive and an excellent case study for how offering the right selection of products can help our customers grow and thrive,” said Dorn Wenninger, SVP of produce at UNFI, in a statement. “We are fanatical about freshness and continue to utilize both technology and a talented team to better serve our customers and their shoppers.”
Wild Harvest works directly with growers and producers across North America, packing produce at the source to mitigate the cost premium associated with organics.
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