Undercover Snacks, a New Jersey-based manufacturer of plant-based chocolate snacks, is launching its Dark Chocolate + Sea Salt Quinoa Crisps at more than 40 Bay Area Costco Wholesale locations.
"We aim to be an accessible, better-for-you brand and are thrilled that our expansive growth and ability to manufacture our own products has enabled us to generate the economies of scale needed to offer our premium snacks at a great value to Costco customers,” said Diana Levy, founder, co-owner, and CEO of Undercover Snacks, in a statement.
Launched by Levy in 2017, Undercover Snacks quickly established a foothold in the better-for-you snack and confection sector with its Chocolate Quinoa Crisps: crispy quinoa lightly covered in premium milk or dark chocolate, according to the company.
Inspired to build a business after two of her three chocolate-loving daughters were diagnosed with celiac disease, Levy focused on creating a line of snacks that are gluten-free, nut-free, and free of all major allergens except dairy which is used in the milk chocolate snacks.
After a launch in Whole Foods Market's Northeast region, the company built its own production factory in New Jersey in late 2018, obtaining the highest level of SQF certification available for food safety and quality in 2019 and each year since.
The crisps come in a variety of flavors including Milk Chocolate, Milk Chocolate + Currants, Dark Chocolate + Sea Salt, Dark Chocolate + Pomegranate, and Dark Chocolate + Blueberries. The company seasonally offers Dark Chocolate + Peppermint, Milk Chocolate + Peppermint, and Dark Chocolate + Pumpkin Spice.
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