Trader Joe’s is partnering with MagnusCards by Magnusmode, a free app dedicated to making things more accessible for people with cognitive and intellectual disabilities.
Using digital “card decks,” the MagnusCards app guides users through tasks and activities that could otherwise feel challenging or overwhelming. As Magnusmode’s first grocery partner, Trader Joe’s is offering five grocery shopping-related card decks within the app. The cards utilize visual cues and step-by-step instructions (with an optional audio feature) to help users through different aspects of the shopping experience. Examples include “checking out your items” and “sensory experiences in the store.”
"Grocery stores can be challenging places for individuals with autism, but the basic necessity of buying food and the simple pleasure of selecting what you plan to eat is vital for all people," said Magnusmode founder and president, Nadia Hamilton, in a statement. "Trader Joe's MagnusCards provide support for a critical skill set that everyone needs and a fun experience that everyone deserves."
The MagnusCards app is available for download in the Apple App stores and Google Play. The Trader Joe's MagnusCards can be found in the app's shopping section.
Trader Joe's spokesperson Kenya Friend-Daniel said in a statement, "Creating a positive and inclusive shopping experience is our utmost priority, so we're thrilled to be able to offer our customers this wonderful tool. It's a tremendous opportunity to further support our customers and their caregivers."
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Image: Trader Joe's