Restaurant software company, Toast, today announced that its point-of-sale system has been integrated with Order with Google which allows restaurants using Toast Online Ordering to mobilize a new channel for more orders.
“As restaurants look to optimize their businesses across multiple channels and revenue streams, online ordering has become a critical channel for any restaurant,” said Aman Narang, COO and co-founder of Toast, in a statemetn. “We are thrilled to collaborate with Google to help Toast customers maximize their online presence and take control of their ordering channels. As restaurants continue to grow their takeout and delivery business, this integration will increase Toast customers' visibility through Google Search and Maps—with ordering made easy for guests.”
According to Toast’s Voice of the Restaurant Industry survey, off-premise dining was cited as one of the top ten areas of focus for restaurants in 2023. The collaboration with Order with Google allows Toast restaurants to tap into a new service channel and drive awareness by taking advantage of Google Search and Maps as marketing engines.
The collaboration will also help simplify the user experience by placing the reviews, photos, ordering capabilities, and payment methods in one place, according to Toast.
“We’re seeing a big trend where our guests want to order ahead through technology because of the simplicity, so we were excited to turn on the Toast Order with Google integration,” said Michael Lin, president of Sunright Corporation, in a statement. “Tons of guests find us by searching ‘Bubble tea shops near me’ so it's great how seamless Order with Google is for our guests. All of the information they need is on one page and they can easily browse pictures and then order without being redirected to a new page.”
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Image: Toast