TikTok, particularly since the pandemic, has encouraged an interest in tinned fish with a host of videos of reviews and meal ideas, reports The New York Times. This has, in turn, pushed restaurants to add it to their menus.
The specialty tinned fish category has also seen innovation in recent years.
“I’ve had tuna all my life, and some of those flavors looked incredible,” said Robert McGinnis a TikTok influencer who has garnered over 1.9 million likes on the app. Since he began posting videos on August 19, he’s tasted more than 80 kinds of tinned fish. “It was a whole new world that was exciting, with new flavors to try.”
After being featured on the app, tinned fish brands like Scout report noticeable sales bumps.
Anna Hezel, author of “Tin to Table: Fancy, Snacky Recipes for Tin-thusiasts and A-fish-ionados,” shared that the product fits into a shift in eating habits wherein consumers are turning snacks into meals. She added that the designs on the tins also contribute to the appeal.
“Tinned seafood is an approachable form of luxury,” she said. Full Story (Subscription Required)
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