The Fresh Market has introduced the Ultimate Loyalty Experience, its first rewards program offering exclusive savings, rewards, and other perks.
Available in all 159 stores and on the company website, The Ultimate Loyalty Experience includes features like automatically loaded and clippable curated member-only loyalty offers, digital coupons, and The Club Hub purchase frequency programs, which allow shoppers to earn free items or dollars off favorite items.
Currently launching with five clubs—Market Meal Kit Club, Artisan Cheese Club, Whole Panini Club, Floral Club, and Coffee by the Cup Club—loyalty members will have the opportunity to help pick the next club. The most in-demand request may become the next purchase frequency club available through the loyalty program.
The Fresh Market researched the best loyalty and ecommerce programs and platforms to identify the features, functionalities, technologies, value propositions, and use cases that made them great.
"We took all the best of the best elements from our key learnings and applied them to our brand, our guests, and our business model to create the Ultimate Loyalty Experience," said Kevin Miller, chief marketing officer at The Fresh Market, in a statement. "We know that our brand, our products, and our guests are special and unique, so we are thrilled that our Ultimate Loyalty Experience has been custom built from the ground up to provide a strong value exchange for our guests that will help us serve them even better. And we have a few surprises for them in the upcoming months too.”
In addition to the Club Hub frequency programs, which are offered across all store locations, the company has localized offers too. For example, a Wine Club in Florida stores and a Little Big Meal Club in Boca Raton, Florida. The ability to customize and create frequency programs to meet shioppers' needs down to the store level is another distinctive member benefit, according to the retailer.
Related: Newsweek, Statista Rank America’s Best Loyalty Programs; The Fresh Market Voted Best Supermarket.