Target Stocks Cafe Bustelo's RTD Offering
Target is the first retailer to merchandise Café Bustelo Espresso Style Iced Coffee, Café Bustelo’s foray into the ready-to-drink coffee space, according to company. The brand said that Walmart and Kroger will soon stock the products as well.
"In recent years, we've started to see many of our coffee customers, both young and old, reach more and more for iced coffee—but they still want that iconic flavor of Café Bustelo's espresso-style roasts that they love," said Eduardo S. Merino, senior brand manager of Café Bustelo, in a statement.
The lineup comes in 40 fluid-ounce bottles in the following varieties: Unsweetened, Sweetened, and Vainilla (vanilla in Spanish). The offerings are brewed with the coffee maker’s dark roast coffee. The brand recommends pouring the refrigerated bottles directly over ice, and adding milk and desired additions as needed.
The first two varieties will soon be available at additional retailers; however, Vainilla will remain Target-exclusive, according to Café Bustelo.