Target revealed today that Lisa Roath has been named EVP and chief marketing officer. She joins Target’s leadership team, effective immediately, and will report to EVP and chief guest experience officer Cara Sylvester.
In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations, according to Target.
“Marketing plays such an important role in Target’s guest experience and brings to life the inspiration, care, and connection people feel when they shop with us,” said Sylvester in a statement. “Lisa’s detailed understanding of the retail landscape, her experience leading teams to deliver strong business results, and her deep knowledge of and empathy for our guests make her the ideal candidate to steward Target’s brand and grow our relationship with guests.”
A 17-year Target veteran, Roath most recently served as SVP of food and beverage merchandising. She led the team through a period of explosive growth as Target grew its annual food and beverage sales by more than $5 billion since 2019 and established itself as one of America's largest digital grocers. During that time, she focused on innovation and helped quadruple the number of emerging brands in its assortment. She also has experience working on pricing and promotions and merchandising teams.
“Target’s marketing has long been a key differentiator for our brand, and it plays a critical role in helping us foster meaningful connections with the millions of guests who shop with us,” said Roath in a statement.
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Image: Target